The Senior Business and Management Department of Hanyang Cyber University was established to nurture experts that will lead various industrial, financial and marketing in preparation for the 21st-century mega-trend of low birth-aged society. While scientifically predicting the future economy based on demography, the Department it conduct research on industries and marketing of the health, economics, finance, residence, recreation, etc. that satisfy the various desires and needs of people in the 50s, 60s, 70s and beyond.
As the Elderly-friendly Industry Promotion Act (2006) and the Elderly Long-term Care Insurance Law (2007) are implemented, experts in senior business are urgently needed. The Senior Business and Management Department develops and provides products, service and marketing strategies for citizens in their 50s and beyond, and provides training opportunities for students to learn a variety of theoretical and practical skills in demographics, economy, industry, finance, etc.
Based on a comprehensive understanding of the senior business, graduates can engage themselves in product development, service provision and marketing for the aged. They can also take further studies at graduate schools, or start their career as professionals in the government, government-affiliated organizations, research institutes, and senior business firms and service institutions abroad.
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| Basic Major Courses |
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| Specialized Major Courses |
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THESIS PROJECT |
| Year | Major/Elective | Semester 1 | Semester 2 | ||
|---|---|---|---|---|---|
| Courses Title | Credit | Courses Title | Credit | ||
| Year 1 | Major (Compulsory) | UNDERSTANDING OF THE AGED SOCIETY AND THE SENIOR GENERATION INTRODUCTION TO SILVER INDUSTRY MANAGEMENT | 3 3 | THE SOCIOLOGY OF AGING | 3 |
| Major (Optional) | PRINCIPLES OF MARKETING INTRODUCTION TO THE LIFELONG EDUCATION INTRODUCTION TO THE ELDERLY CARE INDUSTRY | 3 3 3 | ORGANIZATION THEORY CURRENT SENIOR AND LEISURE LIFE PLANNING(Ⅰ) | 3 3 3 | |
| Year 2 | Major (Compulsory) | SENIOR-FRIENDLY ASSET MANAGEMENT AGING COMMUNICATION | 3 3 | ENGINEERING FOR THE ELDERLY | 3 |
| Major (Optional) | EDUCATIONAL GERAGOGY GERONTOLOGICAL HEALTH ONLINE MARKETING RESEARCH METHODS IN SOCIAL SCIENCE TOURISM PRODUCT PLANNING & MARKETING | 3 3 3 3 3 | SERVICES MARKETING INTRODUCTION TO SENIOR MARKET IN LEISURE INDUSTRY INTRODUCTION TO SENIOR HEALTH INDUSTRY SENIOR BUSINESS AND ENTREPRENEURSHIP LIFE PLANNING(Ⅱ) | 3 3 3 3 3 | |
| Year 3 | Major (Compulsory) | COUNSELLING FOR THE SENIORS | 3 | GLOBAL SILVER INDUSTRY | 3 |
| Major (Optional) | FUNDAMENTALS OF SENIOR HOUSING AND COMMUNITY MARKETING TO AGING CONSUMER LIFE PLANNING 3(FINANCIAL DESIGN/CAREER MANAGEMENT.DEVELOPMENT) | 3 3 3 | INTRODUCTION TO E-BUSINESS LIFELONG EDUCATION PROGRAM DEVELOPMENT BUSINESS PLANNING AND BEST PRACTICE OPERATIONS MANAGEMENT OF ELDERLY FACILITIES | 3 3 3 3 | |
| Year 4 | Major (Compulsory) | THESIS PROJECT SEMINARS IN SENIOR INDUSTRY | 2 3 | THESIS PROJECT | 2 |
| Major (Optional) | BUSINESS CREATION AND MANAGEMENT IN INTERNET SHOPPING MALLS LIFE PLANNING 4(VOLUNTEER WORK/LEISURE) | 3 3 | DEVELOPMENT OF SENIOR PRODUCT SENIOR BUSINESS CONSULTING | 3 3 | |
| Year | Major/Elective | Courses Title | Credit |
|---|---|---|---|
| Year 1 Semester1 | Major (Compulsory) | UNDERSTANDING OF THE AGED SOCIETY AND THE SENIOR GENERATION INTRODUCTION TO SILVER INDUSTRY MANAGEMENT | 3 3 |
| Major (Optional) | PRINCIPLES OF MARKETING INTRODUCTION TO THE LIFELONG EDUCATION INTRODUCTION TO THE ELDERLY CARE INDUSTRY | 3 3 3 | |
| Year 1 Semester2 | Major (Compulsory) | THE SOCIOLOGY OF AGING | 3 |
| Major (Optional) | ORGANIZATION THEORY CURRENT SENIOR AND LEISURE LIFE PLANNING(Ⅰ) | 3 3 3 | |
| Year 2 Semester1 | Major (Compulsory) | SENIOR-FRIENDLY ASSET MANAGEMENT AGING COMMUNICATION | 3 3 |
| Major (Optional) | EDUCATIONAL GERAGOGY GERONTOLOGICAL HEALTH ONLINE MARKETING RESEARCH METHODS IN SOCIAL SCIENCE TOURISM PRODUCT PLANNING & MARKETING | 3 3 3 3 3 | |
| Year 2 Semester2 | Major (Compulsory) | ENGINEERING FOR THE ELDERLY | 3 |
| Major (Optional) | SERVICES MARKETING INTRODUCTION TO SENIOR MARKET IN LEISURE INDUSTRY INTRODUCTION TO SENIOR HEALTH INDUSTRY SENIOR BUSINESS AND ENTREPRENEURSHIP LIFE PLANNING(Ⅱ) | 3 3 3 3 3 | |
| Year 3 Semester1 | Major (Compulsory) | COUNSELLING FOR THE SENIORS | 3 |
| Major (Optional) | FUNDAMENTALS OF SENIOR HOUSING AND COMMUNITY MARKETING TO AGING CONSUMER LIFE PLANNING 3(FINANCIAL DESIGN/CAREER MANAGEMENT.DEVELOPMENT) | 3 3 3 | |
| Year 3 Semester2 | Major (Compulsory) | GLOBAL SILVER INDUSTRY | 3 |
| Major (Optional) | INTRODUCTION TO E-BUSINESS LIFELONG EDUCATION PROGRAM DEVELOPMENT BUSINESS PLANNING AND BEST PRACTICE OPERATIONS MANAGEMENT OF ELDERLY FACILITIES | 3 3 3 3 | |
| Year 4 Semester1 | Major (Compulsory) | THESIS PROJECT SEMINARS IN SENIOR INDUSTRY | 2 3 |
| Major (Optional) | BUSINESS CREATION AND MANAGEMENT IN INTERNET SHOPPING MALLS LIFE PLANNING 4(VOLUNTEER WORK/LEISURE) | 3 3 | |
| Year 4 Semester2 | Major (Compulsory) | THESIS PROJECT | 2 |
| Major (Optional) | DEVELOPMENT OF SENIOR PRODUCT SENIOR BUSINESS CONSULTING | 3 3 |
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