The Senior Business and Management Department of Hanyang Cyber University was established to nurture experts that will lead various industrial, financial and marketing in preparation for the 21st-century mega-trend of low birth-aged society. While scientifically predicting the future economy based on demography, the Department it conduct research on industries and marketing of the health, economics, finance, residence, recreation, etc. that satisfy the various desires and needs of people in the 50s, 60s, 70s and beyond.
As the Elderly-friendly Industry Promotion Act (2006) and the Elderly Long-term Care Insurance Law (2007) are implemented, experts in senior business are urgently needed. The Senior Business and Management Department develops and provides products, service and marketing strategies for citizens in their 50s and beyond, and provides training opportunities for students to learn a variety of theoretical and practical skills in demographics, economy, industry, finance, etc.
Based on a comprehensive understanding of the senior business, graduates can engage themselves in product development, service provision and marketing for the aged. They can also take further studies at graduate schools, or start their career as professionals in the government, government-affiliated organizations, research institutes, and senior business firms and service institutions abroad.
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| Specialized Major Courses |
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THESIS PROJECT |
| Year | Major/Elective | Semester 1 | Semester 2 | ||
|---|---|---|---|---|---|
| Courses Title | Credit | Courses Title | Credit | ||
| Year 1 | Major (Compulsory) | UNDERSTANDING OF THE AGED SOCIETY AND THE SENIOR GENERATION | 3 | INTRODUCTION TO SILVER INDUSTRY MANAGEMENT LIFE PLANNING(Ⅰ) | 3 3 |
| Major (Optional) | INTRODUCTION TO THE LIFELONG EDUCATION TOURISM CUSTOMER BEHAVIOR | 3 3 | CURRENT SENIOR AND LEISURE THE SOCIOLOGY OF AGING | 3 3 | |
| Year 2 | Major (Compulsory) | RESEARCH METHODS IN SOCIAL SCIENCE | 3 | ENGINEERING FOR THE ELDERLY LIFE PLANNING(Ⅱ) | 3 3 |
| Major (Optional) | ADULT LEARNING THEORY AND COUNSELLING CONSUMER BEHAVIOR INTRODUCTION TO THE ELDERLY CARE INDUSTRY SENIOR-FRIENDLY ASSET MANAGEMENT | 3 3 3 3 | ORGANIZATION THEORY SERVICES MARKETING LIFELONG EDUCATION PROGRAM DEVELOPMENT INTRODUCTION TO SENIOR MARKET IN LEISURE INDUSTRY INTRODUCTION TO SENIOR HEALTH INDUSTRY | 3 3 3 3 3 | |
| Year 3 | Major (Compulsory) | MARKETING TO AGING CONSUMER LIFE PLANNING 3(FINANCIAL DESIGN/CAREER MANAGEMENT.DEVELOPMENT) | 3 3 | SENIOR BUSINESS AND ENTREPRENEURSHIP | 3 |
| Major (Optional) | BUSINESS CREATION AND MANAGEMENT IN INTERNET SHOPPING MALLS COUNSELLING FOR THE SENIORS FUNDAMENTALS OF SENIOR HOUSING AND COMMUNITY LIFE PLANNING4(VOLUNTEER WORK/LEISURE) | 3 3 3 3 | BUSINESS PLANNING AND BEST PRACTICE GLOBAL SILVER INDUSTRY OPERATIONS MANAGEMENT OF ELDERLY FACILITIES DEVELOPMENT OF SENIOR PRODUCT | 3 3 3 3 | |
| Year 4 | Major (Compulsory) | THESIS PROJECT | 2 | THESIS PROJECT | 2 |
| Major (Optional) | PRINCIPLES OF MARKETING SEMINARS IN SENIOR INDUSTRY | 3 3 | INTRODUCTION TO E-BUSINESS SENIOR BUSINESS CONSULTING | 3 3 | |
| Year | Major/Elective | Courses Title | Credit |
|---|---|---|---|
| Year 1 Semester1 | Major (Compulsory) | UNDERSTANDING OF THE AGED SOCIETY AND THE SENIOR GENERATION | 3 |
| Major (Optional) | INTRODUCTION TO THE LIFELONG EDUCATION TOURISM CUSTOMER BEHAVIOR | 3 3 | |
| Year 1 Semester2 | Major (Compulsory) | INTRODUCTION TO SILVER INDUSTRY MANAGEMENT LIFE PLANNING(Ⅰ) | 3 3 |
| Major (Optional) | CURRENT SENIOR AND LEISURE THE SOCIOLOGY OF AGING | 3 3 | |
| Year 2 Semester1 | Major (Compulsory) | RESEARCH METHODS IN SOCIAL SCIENCE | 3 |
| Major (Optional) | ADULT LEARNING THEORY AND COUNSELLING CONSUMER BEHAVIOR INTRODUCTION TO THE ELDERLY CARE INDUSTRY SENIOR-FRIENDLY ASSET MANAGEMENT | 3 3 3 3 | |
| Year 2 Semester2 | Major (Compulsory) | ENGINEERING FOR THE ELDERLY LIFE PLANNING(Ⅱ) | 3 3 |
| Major (Optional) | ORGANIZATION THEORY SERVICES MARKETING LIFELONG EDUCATION PROGRAM DEVELOPMENT INTRODUCTION TO SENIOR MARKET IN LEISURE INDUSTRY INTRODUCTION TO SENIOR HEALTH INDUSTRY | 3 3 3 3 3 | |
| Year 3 Semester1 | Major (Compulsory) | MARKETING TO AGING CONSUMER LIFE PLANNING 3(FINANCIAL DESIGN/CAREER MANAGEMENT.DEVELOPMENT) | 3 3 |
| Major (Optional) | BUSINESS CREATION AND MANAGEMENT IN INTERNET SHOPPING MALLS COUNSELLING FOR THE SENIORS FUNDAMENTALS OF SENIOR HOUSING AND COMMUNITY LIFE PLANNING4(VOLUNTEER WORK/LEISURE) | 3 3 3 3 | |
| Year 3 Semester2 | Major (Compulsory) | SENIOR BUSINESS AND ENTREPRENEURSHIP | 3 |
| Major (Optional) | BUSINESS PLANNING AND BEST PRACTICE GLOBAL SILVER INDUSTRY OPERATIONS MANAGEMENT OF ELDERLY FACILITIES DEVELOPMENT OF SENIOR PRODUCT | 3 3 3 3 | |
| Year 4 Semester1 | Major (Compulsory) | THESIS PROJECT | 2 |
| Major (Optional) | PRINCIPLES OF MARKETING SEMINARS IN SENIOR INDUSTRY | 3 3 | |
| Year 4 Semester2 | Major (Compulsory) | THESIS PROJECT | 2 |
| Major (Optional) | INTRODUCTION TO E-BUSINESS SENIOR BUSINESS CONSULTING | 3 3 |
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