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  • Hanyang Cyber University. Helps You Realizing Your Dream.
  • Hanyang Cyber University. Helps You Realizing Your Dream.
  • Hanyang Cyber University. Helps You Realizing Your Dream.
  • Hanyang Cyber University. Helps You Realizing Your Dream.
  • Hanyang Cyber University. Helps You Realizing Your Dream.

Academics

Hanyang Cyber University Helps You Realizing Your Dream.
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Marketing

Business person leading a company In The Knowledge-Based Society
  • Introduction

    Introduction to the Major

    The mission of the marketing major is nurturing marketing professionals with a solid knowledge of business activities based on understanding of consumer behavior and market analysis. Students study foundations in marketing concepts and strategies in terms of both academics and practices.

    Educational purposes

    1. Training competent persons with the insight and ability of the scientific and systematic analysis to effectively cope with the global business environment
    2. Training competitive competent persons to be able to show leadership in various management environments
    3. Training competent persons with the basic theory and ability to apply it in practice business
    4. Training globally competent persons who match the needs of internationalization through a unique education program only available at Cyber University beyond the limits of time and space
    5. Training competent persons having both professional knowledge and social responsibility
  • Curriculum

    Dept of Marketing - Curriculum

    Roadmap CM: Compulsory Major
    Marketing Roadmap
    Curriculum, Department of Marketing
    Enrty Courses
    • CM MODERN SOCIETY & MARKETING
    • CM PRINCIPLES OF MARKETING
    • CM PRINCIPLES OF MARKETING RESEARCH
    • CM CONSUMER BEHAVIOR
    • INTRODUCTION TO MIS
    • PRODUCTION AND OPERATIONS MANAGEMENT
    • FINANCE FUNDAMENTALS
    • INTRODUCTION OF STRATEGIC MANAGEMENT
    • INTRODUCTION TO E-BUSINESS
    • SERVICE MANAGEMENT
    • HUMAN RESOURCE MANAGEMENT
    • MICROECONOMICS
    • UNDERSTANDING OF ECONOMICS
    • PERSUASIVE COMMUNICATION
    Intermediate Courses
    • CM INTEGRATED MARKETING COMMUNICATIONS STRATEGY
    • CM MARKETING CHANNEL MANAGMENT
    • CM STRATEGIC BRAND MANAGEMENT
    • CM MARKETING STRATEGY
    • CM SALES PROMOTION MANAGEMENT
    • CRM
    • ORGANIZATIONAL BEHAVIOR
    • LOGISTICS MANAGEMENT
    • BUSINESS FORM MARKING AND USING
    • VENTURE MANAGEMENT
    • LOCATION AND TRADING AREA ANALYSIS
    • ADVERTISING AND PROMOTION CAMPAIGN
    • COGNITIVE PSYCHOLOGY
    Advanced Courses
    • INTERNET MARKETING
    • SERVICES MARKETING
    • NEW PRODUCT MARKETING
    • RETAIL MANAGEMENT
    • CM SEMAINAR IN MARKETING ISSUES
    • COST / MANAGERIAL ACCOUNT
    • DATA MINING
    • BUSINESS ENGLISH1
    • SOCIAL PSYCHOLOGY
    • PRESENTATION TECHNIQUES

    Major of Marketing - Curriculum

    Roadmap
    Marketing Roadmap
    Department of Marketing
    General Courses MODERN SOCIETY & MARKETING
    Entry Level Courses
    • PRINCIPLES OF MARKETING
    • PRINCIPLES OF MARKETING RESEARCH
    • CONSUMER BEHAVIOR
    Mid-Level Courses
    • CHANNEL MANAGEMENT
    • SALES PROMOTION MANAGEMENT
    • INTEGRATED MARKETING COMMUNICATIONS STRATEGY
    • MARKETING STRATEGY
    Upper Level Courses
    • INTERNET MARKETING
    • SERVICES MARKETING
    INTERNET MARKETING SERVICES MARKETING
    • STRATEGIC BRAND MANAGEMENT
    • PRODUCT MARKETING
    • RETAIL MANAGEMENT
    • SEMAINAR IN MARKETING ISSUES
  • Course Descriptions

    Course Descriptions

    Course Descriptions
    Year Major/Elective Semester 1 Semester 2
    Courses Title Credit Courses Title Credit
    Year 1Major
    (Compulsory)
        
    Major
    (Optional)
        
    Year 2Major
    (Compulsory)
    PRINCIPLES OF MARKETING
    MICROECONOMICS
    FINANCE FUNDAMENTALS
    PRODUCTION AND OPERATIONS MANAGEMENT
    INTRODUCTION TO MIS
    CONSUMER BEHAVIOR
    INTEGRATED MARKETING COMMUNICATIONS STRATEGY
    3
    3
    3
    3
    3
    3
    3
    INTRODUCTION TO E-BUSINESS
    UNDERSTANDING OF ECONOMICS
    BUSINESS PLANNING AND BEST PRACTICE
    SERVICE MANAGEMENT
    MARKETING STRATEGY
    PRINCIPLES OF MARKETING RESEARCH
    HUMAN RESOURCE MANAGEMENT
    3
    3
    3
    3
    3
    3
    3
    Major
    (Optional)
        
    Year 3Major
    (Compulsory)
    ORGANIZATIONAL BEHAVIOR
    LOGISTICS MANAGEMENT
    CRM
    ONLINE MARKETING
    MARKETING CHANNEL MANAGEMENT
    LOCATION AND TRADING AREA ANALYSIS
    3
    3
    3
    3
    3
    3
    SERVICES MARKETING
    ADVERTISING AND PROMOTION CAMPAIGN
    VENTURE MANAGEMENT
    SALES PROMOTION MANAGEMENT
    STRATEGIC BRAND MANAGEMENT
    BUSINESS FORM MARKING AND USING
    PRODUCTION AND SERVICE STRATEGY
    3
    3
    3
    3
    3
    3
    3
    Major
    (Optional)
        
    Year 4Major
    (Compulsory)
    INTRODUCTION OF STRATEGIC MANAGEMENT
    MANAGERIAL ACCOUNTING 1
    SEMINAR IN MARKETING ISSUES
    NEW PRODUCT DEVELOPMENT MARKETING
    BUSINESS ENGLISH 1
    3
    3
    2
    3
    3
    DATA MINING
    SEMINAR IN MARKETING ISSUES
    RETAIL MANAGEMENT
    SOCIAL PSYCHOLOGY
    3
    2
    3
    3
    Major
    (Optional)
        
    Course Descriptions
    Year Major/Elective Courses Title Credit
    Year 1
    Semester1
    Major
    (Compulsory)
      
    Major
    (Optional)
      
    Year 1
    Semester2
    Major
    (Compulsory)
      
    Major
    (Optional)
      
    Year 2
    Semester1
    Major
    (Compulsory)
    PRINCIPLES OF MARKETING
    MICROECONOMICS
    FINANCE FUNDAMENTALS
    PRODUCTION AND OPERATIONS MANAGEMENT
    INTRODUCTION TO MIS
    CONSUMER BEHAVIOR
    INTEGRATED MARKETING COMMUNICATIONS STRATEGY
    3
    3
    3
    3
    3
    3
    3
    Major
    (Optional)
      
    Year 2
    Semester2
    Major
    (Compulsory)
    INTRODUCTION TO E-BUSINESS
    UNDERSTANDING OF ECONOMICS
    BUSINESS PLANNING AND BEST PRACTICE
    SERVICE MANAGEMENT
    MARKETING STRATEGY
    PRINCIPLES OF MARKETING RESEARCH
    HUMAN RESOURCE MANAGEMENT
    3
    3
    3
    3
    3
    3
    3
    Major
    (Optional)
      
    Year 3
    Semester1
    Major
    (Compulsory)
    ORGANIZATIONAL BEHAVIOR
    LOGISTICS MANAGEMENT
    CRM
    ONLINE MARKETING
    MARKETING CHANNEL MANAGEMENT
    LOCATION AND TRADING AREA ANALYSIS
    3
    3
    3
    3
    3
    3
    Major
    (Optional)
      
    Year 3
    Semester2
    Major
    (Compulsory)
    SERVICES MARKETING
    ADVERTISING AND PROMOTION CAMPAIGN
    VENTURE MANAGEMENT
    SALES PROMOTION MANAGEMENT
    STRATEGIC BRAND MANAGEMENT
    BUSINESS FORM MARKING AND USING
    PRODUCTION AND SERVICE STRATEGY
    3
    3
    3
    3
    3
    3
    3
    Major
    (Optional)
      
    Year 4
    Semester1
    Major
    (Compulsory)
    INTRODUCTION OF STRATEGIC MANAGEMENT
    MANAGERIAL ACCOUNTING 1
    SEMINAR IN MARKETING ISSUES
    NEW PRODUCT DEVELOPMENT MARKETING
    BUSINESS ENGLISH 1
    3
    3
    2
    3
    3
    Major
    (Optional)
      
    Year 4
    Semester2
    Major
    (Compulsory)
    DATA MINING
    SEMINAR IN MARKETING ISSUES
    RETAIL MANAGEMENT
    SOCIAL PSYCHOLOGY
    3
    2
    3
    3
    Major
    (Optional)