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Marketing

Be the true leader of this era who practices love.

Learn innovative ideas and strategies to respond to a growing global market

The department cultivates innovative professionals with marketing capabilities by providing a systematic understanding of consumers and markets, important aspects for all companies and organizations.

The Department of Marketing image

About the Department of Marketing

We are the first and currently
the only marketing department in Korea.

Many of the world's leading business schools, including Harvard HBS, NYU Stern, and Northwestern Kellogg, already have separate marketing departments. Now in Korea, Hanyang Cyber University is the first to open a separate department for marking among any four-year universities in the nation.

Educational Objective

The Department of Marketing started anew from 2015 with a more advanced department system from the previous marketing major in order to allow students to study the field of marketing more systematically and in depth with the aim of realizing “IDEA”.

Educational objectives pursued
by the Department of Marketing of
Hanyang Cyber University : IDEA

Department Features

Specialized curriculum focusing on marketing

Putting Basic Marketing Principles into PracticeTheoretical Foundation and Practical Skills for Specific Fields
Applying basic marketing principles to master areas including marketing strategy, brand management, and product managementBuilding theoretical foundations and teaching practical skills to students to succeed in marketing for spefic industries including sports, fashion, and publicand non-profit organizations
  • Dedicated Faculty and Well-developed Courses

    Well-developed curriculum led by dedicated and diverse faculty create a balanced education where students learn both theory and application in specialized fields.

  • Variety of Marketing Courses offered Conveneiently Online

    Systematic and professionally developed curriculum consisting of various courses including introductory and basic classes in marketing, business administration and related courses from related disciplines

  • Networking and Socializing Opportunities

    A wide range of networking and socializing opportunities available for students to gain valuable information sharing experiences with others across various industries

Support Benefits and Education Features

The Department of Marketing of Hanyang Cyber University operates an advanced department system that enables students to study marketing more systematically and more thoroughly. The curriculum is designed to be integrated and incorporates related disciplines such as business administration, economics, and psychology to help students better to understand consumer behavior, market trends, and society in the global era.

The Department of Marketing of Hanyang Cyber University is the only one of its kind at present in Korea and was launched to specialize specifically in marketing. Aside from the well-developed, variety of courses that can be conveniently accessed anytime and anywhere, students of the department also benefit from networking opportunities through a wide range of online and offline activities.
Characteristics of Education Infrastructure
  • Professionally created educational content from experienced professors
  • Credit exchange with Hanyang University
  • Guidance on advancing to renowned online and offline graduate schools at home and abroad
  • Networking opportunities with alumni
  • Cultivate knowledge and gain expertise through the curriculum
  • Graduation thesis under the guidance of an academic advisor
Pine trees in the university

HYCU ON/OFFLINE
Programs

  • Online Education Program for Creative Talent

    Professional Education Infrastructure
    Informative lectures by experienced faculty of theory and practice
    Regularly improving lecture quality through the introduction of the lecture development management system
    Systematically Designed Major Courses
    Curriculum divided into five stages
    Providing various lecture content through convergence with related majors
    Opportunities for Global Language Learning
    Business English courses in the department curriculum
    Cultivating practical skills through language learning in the curiculum
    Support for Online Learning Tailored to Students’ Needs
    Lecture learning by preference such as self-study type and practice type
    Flexible curricuum that allows both work and study
    High-quality General Studies subjects
    Comprehensive educational content in five areas, including the humanities and social science
    Availability of classes such as for obtaining certificates and utilizing programs
  • Networking Opportunities Through OFFLINE Support System

    Master's and Ph.D. Programs
    Guidance on admission to renowned graduate schools at home and abroad including Hanyang University and Sejong University
    Support for scholarship benefits for students entering Hanyang Cyber University Graduate School
    Support for Employment through Industry-academia Cooperation
    Students can benefit from HYCU’s industry-academic cooperation relationship with 613 leading domestic companies
    Consultation with experts through support for corporate education programs
    Support for Startups and Overseas Education
    Support for forum and mentoring program through start-up support group
    Improvement of internationalization capabilities through HYCU cultural tour program
    Networking to Establish Connections and Develop Valuable Ties
    Opportunities for information exchange through active club activities
    Networking opportunities and special lectures by invited experts
    Welfare Benefits for Students in Need
    Discounts on medical treatment for students and their family members when using the Hanyang University Medical Center
    Support for credit exchange with Hanyang University and use of its various facilities
  • Tel
  • Office Tel. +82-2-2290-0438