Online Education Program for Creative Talent
Business Administration
Be the true leader of this era who practices love.
Marketing
Learn innovative ideas and strategies to respond to a growing global market
The department cultivates innovative professionals with marketing capabilities by providing a systematic understanding of consumers and markets, important aspects for all companies and organizations.
About the Department of Marketing
We are the first and currently
the only marketing department in Korea.
Many of the world's leading business schools, including Harvard HBS, NYU Stern, and Northwestern Kellogg, already have separate marketing departments. Now in Korea, Hanyang Cyber University is the first to open a separate department for marking among any four-year universities in the nation.
Educational Objective
The Department of Marketing started anew from 2015 with a more advanced department system from the previous marketing major in order to allow students to study the field of marketing more systematically and in depth with the aim of realizing “IDEA”.
Educational objectives pursued
by the Department of Marketing of
Hanyang Cyber University : IDEA
Department Features
Specialized curriculum focusing on marketing
| Putting Basic Marketing Principles into Practice | Theoretical Foundation and Practical Skills for Specific Fields |
|---|---|
| Applying basic marketing principles to master areas including marketing strategy, brand management, and product management | Building theoretical foundations and teaching practical skills to students to succeed in marketing for spefic industries including sports, fashion, and publicand non-profit organizations |
Dedicated Faculty and Well-developed Courses
Well-developed curriculum led by dedicated and diverse faculty create a balanced education where students learn both theory and application in specialized fields.
Variety of Marketing Courses offered Conveneiently Online
Systematic and professionally developed curriculum consisting of various courses including introductory and basic classes in marketing, business administration and related courses from related disciplines
Networking and Socializing Opportunities
A wide range of networking and socializing opportunities available for students to gain valuable information sharing experiences with others across various industries
Support Benefits and Education Features
The Department of Marketing of Hanyang Cyber University operates an advanced department system that enables students to study marketing more systematically and more thoroughly. The curriculum is designed to be integrated and incorporates related disciplines such as business administration, economics, and psychology to help students better to understand consumer behavior, market trends, and society in the global era.
The Department of Marketing of Hanyang Cyber University is the only one of its kind at present in Korea and was launched to specialize specifically in marketing. Aside from the well-developed, variety of courses that can be conveniently accessed anytime and anywhere, students of the department also benefit from networking opportunities through a wide range of online and offline activities.
The Department of Marketing of Hanyang Cyber University is the only one of its kind at present in Korea and was launched to specialize specifically in marketing. Aside from the well-developed, variety of courses that can be conveniently accessed anytime and anywhere, students of the department also benefit from networking opportunities through a wide range of online and offline activities.
Characteristics of Education Infrastructure
- Professionally created educational content from experienced professors
- Credit exchange with Hanyang University
- Guidance on advancing to renowned online and offline graduate schools at home and abroad
- Networking opportunities with alumni
- Cultivate knowledge and gain expertise through the curriculum
- Graduation thesis under the guidance of an academic advisor
HYCU ON/OFFLINE
Programs
- Professional Education Infrastructure
- Informative lectures by experienced faculty of theory and practice
- Regularly improving lecture quality through the introduction of the lecture development management system
- Systematically Designed Major Courses
- Curriculum divided into five stages
- Providing various lecture content through convergence with related majors
- Opportunities for Global Language Learning
- Business English courses in the department curriculum
- Cultivating practical skills through language learning in the curiculum
- Support for Online Learning Tailored to Students’ Needs
- Lecture learning by preference such as self-study type and practice type
- Flexible curricuum that allows both work and study
- High-quality General Studies subjects
- Comprehensive educational content in five areas, including the humanities and social science
- Availability of classes such as for obtaining certificates and utilizing programs
Networking Opportunities Through OFFLINE Support System
- Master's and Ph.D. Programs
- Guidance on admission to renowned graduate schools at home and abroad including Hanyang University and Sejong University
- Support for scholarship benefits for students entering Hanyang Cyber University Graduate School
- Support for Employment through Industry-academia Cooperation
- Students can benefit from HYCU’s industry-academic cooperation relationship with 613 leading domestic companies
- Consultation with experts through support for corporate education programs
- Support for Startups and Overseas Education
- Support for forum and mentoring program through start-up support group
- Improvement of internationalization capabilities through HYCU cultural tour program
- Networking to Establish Connections and Develop Valuable Ties
- Opportunities for information exchange through active club activities
- Networking opportunities and special lectures by invited experts
- Welfare Benefits for Students in Need
- Discounts on medical treatment for students and their family members when using the Hanyang University Medical Center
- Support for credit exchange with Hanyang University and use of its various facilities
- Tel
Office Tel. +82-2-2290-0571