한양사이버대학교

Business Administration

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Academics

Marketing

For freshmen
For sophomore transfer students in the spring semester
For junior transfer students in the spring semester
For sophomore transfer students in the fall semester
For junior transfer students in the fall semester

For freshmen

For freshmen
Track	1-1	1-2	2-1	2-2	3-1	3-2	4-1	4-2
Basic course	Priority courses Principles of Marketing	Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life	-	Graduation project Principles of Marketing Research	-	-	-	-
Core course	- -	- -	Priority courses Consumer Behavior Digital Marketing	Priority courses Marketing Strategy -	Priority courses Integrated Marketing Communications Strategy Priority courses Marketing Channel Management	Priority courses Strategic Brand Management Priority courses Sales Promotion Management	Graduation project Seminar in Marketing Issues -	Graduation project Seminar in Marketing Issues -
Advanced · practice link process	Influencer Marketing	Contents Marketing	-	-	AI Marketing	Service Marketing Performance Marketing	New Product Development Marketing Marketing Issues & Trend	Retail Management
Major-Linked Recommendation Course	- -	Understanding of Economics Conception and Expression of Idea	Microeconomics	Business Planning and Best Practice	Location and Trading Area Analysis Advertising and Promotion Campaign	- -	Business English 1 -	Social Psychology Advertising & Cultural Contents
Management field linked course	Introduction to MIS in the Age of AI - -	- - -	Finance Fundamentals Production and Operations Management -	Human Resource Management Introduction to E-business Service Management	Organizational Behavior Logistics Management Customer Experience Management in the Age of AI	Preparation of Managerial Data for Applications Production and Service Strategy Venture Management	Introduction of Strategic Management Managerial Accounting -	Data Mining -

Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
Priority courses
Graduation project

※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
※ "Basic Course" and "Core Course" are priority courses
※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
※ Courses that are graduation requirements are courses that require completion or the taking of two classes for graduation
※ Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it
※Freshmen in the fall semester must take the 1-2 curriculum first

For sophomore transfer students in the spring semester

For sophomore transfer students in the spring semester
Track	1st 2-1	2nd 2-2	3rd 3-1	4th 3-2	5th 4-1	6th 4-2
Basic course	Priority courses Principles of Marketing	Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life	-	Priority courses Principles of Marketing Research	-	-
Core course	Priority courses Consumer Behavior Digital Marketing	Priority courses Marketing Strategy -	Priority courses Integrated Marketing Communications Strategy Priority courses Marketing Channel Management	Priority courses Strategic Brand Management Priority courses Sales Promotion Management	Graduation project Seminar in Marketing Issues -	Graduation project Seminar in Marketing Issues -
Advanced · practice link process	Influencer Marketing -	AI Marketing -	- -	Services Marketing Performance Marketing	New Product Development Marketing Marketing Issues & Trend	Retail Management -
Major-Linked Recommendation Course	- - -	Understanding of Economics Conception and Expression of Idea -	Microeconomics SNS Contents Design Advertising and Promotion Campaign	Business Planning and Best Practice -	Location and Trading Area Analysis Business English 1 -	Social Psychology Advertising & Cultural Contents -
Management field linked course	Introduction to MIS in the Age of AI Finance Fundamentals Production and Operations Management	Human Resource Management Introduction to E-business Service Management	Organizational Behavior Logistics Management Customer Experience Management in the Age of AI	Preparation of Managerial Data for Applications Production and Service Strategy Venture Management	Introduction of Strategic Management Managerial Accounting -	Data Mining -

Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
Priority courses
Graduation project

※ Most major courses start in the second year, so take the course by referring to the roadmap above
※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
※ "Basic Course" and "Core Course" are priority courses
※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
※ Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it

For junior transfer students in the spring semester

For junior transfer students in the spring semester
Track	1st 3-1	2nd 3-2	3rd 4-1	4th 4-2
Basic course	Priority courses Principles of Marketing -	Priority courses Principles of Marketing Research Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life	- -	- -
Core course	Priority courses Consumer Behavior Priority courses Marketing Channel Management Digital Marketing	Priority courses Marketing Strategy Priority courses Sales Promotion Management	Priority courses Integrated Marketing Communications Strategy Graduation project Seminar in Marketing Issues	Priority courses Strategic Brand Management Graduation project Seminar in Marketing Issues
Advanced · practice link process	Influencer Marketing AI Marketing	Services Marketing Performance Marketing	New Product Development Marketing Marketing Issues & Trend	Retail Management -
Major-Linked Recommendation Course	Microeconomics SNS Contents Design Advertising and Promotion Campaign	Understanding of Economics Conception and Expression of Idea	Location and Trading Area Analysis Business English 1 -	Business Planning and Best Practice Social Psychology Advertising & Cultural Contents
Management field linked course	1st semester (Junior or senior) Introduction to MIS in the Age of AI, Finance Fundamentals, Production and Operations Management, Introduction of Strategic Management, Organizational Behavior, Logistics Management, Customer Experience Management in the Age of AI, Managerial Accounting 2nd semester (Junior or senior) Human Resource Management, Introduction to E-business, Service Management, Data Mining, Preparation of Managerial Data for Applications, Production and Service Strategy, Venture Management

Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
Priority courses
Graduation project

※ Most major courses start in the second year, so take the course by referring to the roadmap above
※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
※ "Basic Course" and "Core Course" are priority courses
※ Courses that are graduation requirements are courses that require completion or the taking of two classes for graduation.
※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
※ Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it

For sophomore transfer students in the fall semester

For sophomore transfer students in the fall semester
Track	1st 2-2	2nd 3-1	3rd 3-2	4th 4-1	5th 4-2	6th
Basic course	Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life	Priority courses Principles of Marketing	Priority courses Principles of Marketing Research	-	-	-
Core course	Priority courses Marketing Strategy -	Priority courses Consumer Behavior Digital Marketing	Priority courses Strategic Brand Management Priority courses Sales Promotion Management	Priority courses Integrated Marketing Communications Strategy Priority courses Marketing Channel Management	Graduation project Seminar in Marketing Issues -	Graduation project Seminar in Marketing Issues -
Advanced · practice link process	- -	Influencer Marketing AI Marketing	Services Marketing -	-	Retail Management Performance Marketing	New Product Development Marketing Marketing Issues & Trend
Major-Linked Recommendation Course	Understanding of Economics Conception and Expression of Idea	Advertising and Promotion Campaign -	Business Planning and Best Practice -	Microeconomics SNS Contents Design	Social Psychology Advertising & Cultural Content	Location and Trading Area Analysis Business English 1
Management field linked course	Human Resource Management Introduction to E-business Service Management	Introduction to MIS in the Age of AI Finance Fundamentals Production and Operations Management	Preparation of Managerial Data for Applications Production and Service Strategy -	Organizational Behavior Logistics Management Customer Experience Management in the Age of AI	Data Mining Venture Management -	Introduction of Strategic Management Managerial Accounting -

Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
Priority courses
Graduation project

※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
※ "Basic Course" and "Core Course" are priority courses
※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
※ Courses that are graduation requirements are courses that require completion or the taking of two classes for graduation.
※ Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it

For junior transfer students in the fall semester

For junior transfer students in the fall semester
Track	1st 3-2	2nd 4-1	3rd 4-2	4th
Basic course	Priority courses Principles of Marketing Research Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life	Priority courses Principles of Marketing -	- -	- -
Core course	Priority courses Marketing Strategy Priority courses Sales Promotion Management	Priority courses Consumer Behavior Priority courses Marketing Channel Management Digital Marketing	Priority courses Strategic Brand Management Graduation project Seminar in Marketing Issues	Priority courses Integrated Marketing Communications Strategy Graduation project Seminar in Marketing Issues
Advanced · practice link process	Services Marketing -	Influencer Marketing	Retail Management Performance Marketing	New Product Development Marketing Marketing Issues & Trend
Major-Linked Recommendation Course	Understanding of Economics Conception and Expression of Idea	Microeconomics SNS Contents Design Advertising and Promotion Campaign	Business Planning and Best Practice Social Psychology Advertising & Cultural Contents	Location and Trading Area Analysis Business English 1 -
Management field linked course	1st semester (Junior or senior) Introduction to MIS in the Age of AI, Finance Fundamentals, Production and Operations Management, Introduction of Strategic Management, Organizational Behavior, Logistics Management, Customer Experience Management in the Age of AI, Managerial Accounting 2nd semester (Junior or senior) Human Resource Management, Introduction to E-business, Service Management, Data Mining, Preparation of Managerial Data for Applications, Production and Service Strategy, Venture Management

Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
Priority courses
Graduation project

※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
※ "Basic Course" and "Core Course" are priority courses
※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
※ Courses that are graduation requirements are courses that require completion or the taking of two classes for graduation.
※ Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it
※ Consider taking "Marketing in Life" in the 4th semester

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