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Marketing

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For freshmen

For freshmen
Track1-11-22-12-23-13-24-14-2
Basic course

  • Priority courses Principles of Marketing

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Modern Society & Marketing

  • -
  • -
  • -

  • Graduation project Principles of Marketing Research

  • -
  • -
Core course
  • -
  • -
  • -
  • -

  • Priority courses Consumer Behavior

  • -

  • Priority courses Marketing Strategy

  • -

  • Priority courses Integrated Marketing Communications Strategy

  • Priority courses Marketing Channel Management

  • Priority courses Strategic Brand Management

  • Priority courses Sales Promotion Management

  • -

  • Graduation project Seminar in Marketing Issues

  • -

  • Graduation project Seminar in Marketing Issues

Advanced · practice link process
  • -
  • -

  • Online Marketing

  • -
  • -

  • Service Marketing

  • New Product Development Marketing

  • Retail Management

Major-linked recommendation course
  • -
  • -

  • Understanding of Economics

  • Conception and Expression of Idea

  • Microeconomics

  • Communication & Media

  • Advertising and Promotion Campaign

  • Business Planning and Best Practice

  • Location and Trading Area Analysis

  • -
  • -
  • -

  • Business English 1

  • -

  • Social Psychology

  • Advertising & Cultural Contents

Management field linked course

  • Introduction to MIS

  • -
  • -
  • -
  • -
  • -

  • Finance Fundamentals

  • Production and Operations Management

  • -

  • Human Resource Management

  • Introduction to E-business

  • Service Management

  • Organizational Behavior

  • Logistics Management

  • CRM

  • Managerial Decision-making Methodology

  • Production and Service Strategy

  • -

  • Global Strategic Management

  • Managerial Accounting 1

  • -

  • Data Mining

  • Venture Management

  • -
  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ "Modern Society and Marketing" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Graduation Thesis Seminar" after completing the 116 credit requirement, which is a required course for graduation
  • ※ "Major-linked recommendation course" and "Management field-linked course" are all classified as "major elective", so select a subject of interest and take it
  • ※Freshmen in the fall semester must take the 1-2 curriculum first

For sophomore transfer students in the spring semester

For sophomore transfer students in the spring semester
Track1st
2-1		2nd
2-2		3rd
3-1		4th
3-2		5th
4-1		6th
4-2
Basic course

  • Priority courses Principles of Marketing

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Modern Society & Marketing

  • -

  • Priority courses Principles of Marketing Research

  • -
  • -
Core course

  • Priority courses Consumer Behavior

  • -

  • Priority courses Marketing Strategy

  • -

  • Priority courses Integrated Marketing Communications Strategy

  • Priority courses Marketing Channel Management

  • Priority courses Strategic Brand Management

  • Priority courses Sales Promotion Management

  • -

  • Graduation project Seminar in Marketing Issues

  • -

  • Graduation project Seminar in Marketing Issues

Advanced · practice link process
  • -
  • -

  • Online Marketing

  • Services Marketing

  • New Product Development Marketing

  • Retail Management

Major-linked recommendation course
  • -
  • -

  • Understanding of Economics

  • Conception and Expression of Idea

  • Microeconomics

  • Communication & Media

  • Advertising and Promotion Campaign

  • Business Planning and Best Practice

  • Location and Trading Area Analysis

  • Business English 1

  • Social Psychology

  • Advertising & Cultural Contents

Management field linked course

  • Introduction to MIS

  • Finance Fundamentals

  • Production and Operations Management

  • Human Resource Management

  • Introduction to E-business

  • Service Management

  • Organizational Behavior

  • Logistics Management

  • CRM

  • Managerial Decision-making Methodology

  • Production and Service Strategy

  • -

  • Global Strategic Management

  • Managerial Accounting 1

  • -

  • Data Mining

  • Venture Management

  • -
  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ Most major courses start in the second year, so take the course by referring to the roadmap above
  • ※ "Modern Society and Marketing" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Graduation Thesis Seminar" after completing the 116 credit requirement, which is a required course for graduation
  • ※ "Major-linked recommendation course" and "Management field-linked course" are all classified as "major elective", so select a subject of interest and take it

For junior transfer students in the spring semester

For junior transfer students in the spring semester
Track1st
3-1		2nd
3-2		3rd
4-1		4th
4-2
Basic course

  • Priority courses Principles of Marketing

  • -

  • Priority courses Principles of Marketing Research

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Modern Society & Marketing

  • -
  • -
  • -
  • -
Core course

  • Priority courses Consumer Behavior

  • Priority courses Marketing Channel Management

  • Priority courses Marketing Strategy

  • Priority courses Sales Promotion Management

  • Priority courses Integrated Marketing Communications Strategy

  • Graduation project Seminar in Marketing Issues

  • Priority courses Strategic Brand Management

  • Graduation project Seminar in Marketing Issues

Advanced · practice link process

  • Online Marketing

  • Services Marketing

  • New Product Development Marketing

  • Retail Management

Major-linked recommendation course

  • Microeconomics

  • Communication & Media

  • -

  • Understanding of Economics

  • Conception and Expression of Idea

  • Advertising and Promotion Campaign

  • Location and Trading Area Analysis

  • Business English 1

  • -

  • Business Planning and Best Practice

  • Social Psychology

  • Advertising & Cultural Contents

Management field linked course
  • 1st semester
    (Junior or senior)

    Introduction to MIS, Production and Operations Management, Finance Fundamentals, Introduction of Strategic Management, CRM, Organizational Behavior, Logistics Management

  • 2nd semester
    (Junior or senior)

    Introduction to E-business, Service Management, Human Resource Management, Managerial Decision-Marking Methodology, Venture Management, Data Mining, Production and Service Strategy

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ "Modern Society and Marketing" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Graduation Thesis Seminar" after completing the 116 credit requirement, which is a required course for graduation
  • ※ "Major-linked recommendation course" and "Management field-linked course" are all classified as "major elective", so select a subject of interest and take it
  • ※ Consider taking "Modern Society and Marketing" in the 4th semester

For sophomore transfer students in the fall semester

For sophomore transfer students in the fall semester
Track1st
2-2		2nd
3-1		3rd
3-2		4th
4-1		5th
4-2		6th
Basic course

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Modern Society & Marketing

  • Priority courses Principles of Marketing

  • Priority courses Principles of Marketing Research

  • -
  • -
  • -
Core course

  • Priority courses Marketing Strategy

  • -

  • Priority courses Consumer Behavior

  • -

  • Priority courses Strategic Brand Management

  • Priority courses Sales Promotion Management

  • Priority courses Integrated Marketing Communications Strategy

  • Priority courses Marketing Channel Management

  • -

  • Graduation project Seminar in Marketing Issues

  • -

  • Graduation project Seminar in Marketing Issues

Advanced · practice link process
  • -
  • -

  • Online Marketing

  • Services Marketing

  • Retail Management

  • New Product Development Marketing

Major-linked recommendation course

  • Understanding of Economics

  • Conception and Expression of Idea

  • -
  • -

  • Advertising and Promotion Campaign

  • Business Planning and Best Practice

  • Microeconomics

  • Communication & Media

  • Social Psychology

  • Advertising & Cultural Content

  • Location and Trading Area Analysis

  • Business English 1

Management field linked course

  • Human Resource Management

  • Introduction to E-business

  • Service Management

  • Introduction to MIS

  • Finance Fundamentals

  • Production and Operations Management

  • Managerial Decision-making Methodology

  • Production and Service Strategy

  • -

  • Organizational Behavior

  • Logistics Management

  • CRM

  • Data Mining

  • Venture Management

  • -

  • Global Strategic Management

  • Managerial Accounting 1

  • -
  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ "Modern Society and Marketing" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Graduation Thesis Seminar" after completing the 116 credit requirement, which is a required course for graduation
  • ※ "Major-linked recommendation course" and "Management field-linked course" are all classified as "major elective", so select a subject of interest and take it
  • ※ Consider taking “distribution management” in the 4th semester

For junior transfer students in the fall semester

For junior transfer students in the fall semester
Track1st
3-2		2nd
4-1		3rd
4-2		4th
Basic course

  • Priority courses Principles of Marketing Research

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Modern Society & Marketing

  • Priority courses Principles of Marketing

  • -
  • -
  • -
  • -
  • -
Core course

  • Priority courses Marketing Strategy

  • Priority courses Sales Promotion Management

  • Priority courses Consumer Behavior

  • Priority courses Marketing Channel Management

  • Priority courses Strategic Brand Management

  • Graduation project Seminar in Marketing Issues

  • Priority courses Integrated Marketing Communications Strategy

  • Graduation project Seminar in Marketing Issues

Advanced · practice link process

  • Services Marketing

  • Online Marketing

  • Retail Management

  • New Product Development Marketing

Major-linked recommendation course

  • Understanding of Economics

  • Conception and Expression of Idea

  • Advertising and Promotion Campaign

  • Microeconomics

  • Communication & Media

  • -

  • Business Planning and Best Practice

  • Social Psychology

  • Advertising & Cultural Contents

  • Location and Trading Area Analysis

  • Business English 1

  • -
Management field linked course
  • 1st semester
    (Junior or senior)

    Introduction to MIS, Production and Operations Management, Finance Fund Fundamentals, Introduction of Strategic Management, CRM, Organizational Behavior, Logistics Management

  • 2nd semester
    (Junior or senior)

    Introduction to E-business, Service Management, Guman Resource Management, Managerial Decision-Marking Methodology, Venture Management, Data Mining, Production and Service Strategy

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ "Modern Society and Marketing" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Graduation Thesis Seminar" after completing the 116 credit requirement, which is a required course for graduation
  • ※ "Major-linked recommendation course" and "Management field-linked course" are all classified as "major elective", so select a subject of interest and take it
  • ※ Consider taking "Modern Society and Marketing" in the 4th semester
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  • Office Tel. +82-2-2290-0571