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Marketing

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For freshmen

For freshmen
Track1-11-22-12-23-13-24-14-2
Basic course

  • Priority courses Principles of Marketing

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life

  • -
  • -
  • -

  • Graduation project Principles of Marketing Research

  • -
  • -
Core course
  • -
  • -
  • -
  • -

  • Priority courses Consumer Behavior

  • -

  • Priority courses Marketing Strategy

  • -

  • Priority courses Integrated Marketing Communications Strategy

  • Priority courses Marketing Channel Management

  • Priority courses Strategic Brand Management

  • Priority courses Sales Promotion Management

  • Graduation project Seminar in Marketing Issues

  • -

  • Graduation project Seminar in Marketing Issues

  • -
Advanced · practice link process

  • Influencer Marketing

  • -

  • Digital Marketing

  • -
  • -

  • Service Marketing

  • New Product Development Marketing

  • Retail Management

Major-Linked Recommendation Course
  • -
  • -

  • Understanding of Economics

  • Conception and Expression of Idea

  • Microeconomics

  • Communication & Media

  • Advertising and Promotion Campaign

  • Business Planning and Best Practice

  • Location and Trading Area Analysis

  • -
  • -
  • -

  • Business English 1

  • -

  • Social Psychology

  • Advertising & Cultural Contents

Management field linked course

  • Introduction to MIS in the Age of AI

  • -
  • -
  • -
  • -
  • -

  • Finance Fundamentals

  • Production and Operations Management

  • -

  • Human Resource Management

  • Introduction to E-business

  • Service Management

  • Organizational Behavior

  • Logistics Management

  • Customer Experience Management in the Age of AI

  • Preparation of Managerial Data for Applications

  • Production and Service Strategy

  • -

  • Introduction of Strategic Management

  • Managerial Accounting

  • -

  • Data Mining

  • Venture Management

  • -
  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
  • ※
    • "Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it
  • ※Freshmen in the fall semester must take the 1-2 curriculum first

For sophomore transfer students in the spring semester

For sophomore transfer students in the spring semester
Track1st
2-1		2nd
2-2		3rd
3-1		4th
3-2		5th
4-1		6th
4-2
Basic course

  • Priority courses Principles of Marketing

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life

  • -

  • Priority courses Principles of Marketing Research

  • -
  • -
Core course

  • Priority courses Consumer Behavior

  • -

  • Priority courses Marketing Strategy

  • -

  • Priority courses Integrated Marketing Communications Strategy

  • Priority courses Marketing Channel Management

  • Priority courses Strategic Brand Management

  • Priority courses Sales Promotion Management

  • Graduation project Seminar in Marketing Issues

  • -

  • Graduation project Seminar in Marketing Issues

  • -
Advanced · practice link process

  • Influencer Marketing

  • -
  • -
  • -

  • Digital Marketing

  • -

  • Services Marketing

  • Marketing Analytics

  • New Product Development Marketing

  • Marketing Issues & Trend

  • Retail Management

  • -
Major-Linked Recommendation Course
  • -
  • -
  • -

  • Understanding of Economics

  • Conception and Expression of Idea

  • -

  • Microeconomics

  • Communication & Media

  • SNS Contents Design

  • Advertising and Promotion Campaign

  • Business Planning and Best Practice

  • -

  • Location and Trading Area Analysis

  • Business English 1

  • -

  • Social Psychology

  • Advertising & Cultural Contents

  • -
Management field linked course

  • Introduction to MIS in the Age of AI

  • Finance Fundamentals

  • Production and Operations Management

  • Human Resource Management

  • Introduction to E-business

  • Service Management

  • Organizational Behavior

  • Logistics Management

  • Customer Experience Management in the Age of AI

  • Preparation of Managerial Data for Applications

  • Production and Service Strategy

  • -

  • Introduction of Strategic Management

  • Managerial Accounting

  • -

  • Data Mining

  • Venture Management

  • -
  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ Most major courses start in the second year, so take the course by referring to the roadmap above
  • ※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
  • ※
    • "Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it

For junior transfer students in the spring semester

For junior transfer students in the spring semester
Track1st
3-1		2nd
3-2		3rd
4-1		4th
4-2
Basic course

  • Priority courses Principles of Marketing

  • -

  • Priority courses Principles of Marketing Research

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life

  • -
  • -
  • -
  • -
Core course

  • Priority courses Consumer Behavior

  • Priority courses Marketing Channel Management

  • Priority courses Marketing Strategy

  • Priority courses Sales Promotion Management

  • Priority courses Integrated Marketing Communications Strategy

  • Graduation project Seminar in Marketing Issues

  • Priority courses Strategic Brand Management

  • Graduation project Seminar in Marketing Issues

Advanced · practice link process

  • Digital Marketing

  • Influencer Marketing

  • Services Marketing

  • Marketing Analytics

  • New Product Development Marketing

  • Marketing Issues & Trend

  • Retail Management

  • -
Major-Linked Recommendation Course

  • Microeconomics

  • Communication & Media

  • SNS Contents Design

  • Understanding of Economics

  • Conception and Expression of Idea

  • Advertising and Promotion Campaign

  • Location and Trading Area Analysis

  • Business English 1

  • -

  • Business Planning and Best Practice

  • Social Psychology

  • Advertising & Cultural Contents

Management field linked course
  • 1st semester
    (Junior or senior)

    Introduction to MIS in the Age of AI, Finance Fundamentals, Production and Operations Management, Introduction of Strategic Management, Organizational Behavior, Logistics Management, Customer Experience Management in the Age of AI, Managerial Accounting

  • 2nd semester
    (Junior or senior)

    Human Resource Management, Introduction to E-business, Service Management, Data Mining, Preparation of Managerial Data for Applications, Production and Service Strategy, Venture Management

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
  • ※
    • "Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it
  • ※ Consider taking "Marketing in Life" in the 4th semester

For sophomore transfer students in the fall semester

For sophomore transfer students in the fall semester
Track1st
2-2		2nd
3-1		3rd
3-2		4th
4-1		5th
4-2		6th
Basic course

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life

  • Priority courses Principles of Marketing

  • Priority courses Principles of Marketing Research

  • -
  • -
  • -
Core course

  • Priority courses Marketing Strategy

  • -

  • Priority courses Consumer Behavior

  • -

  • Priority courses Strategic Brand Management

  • Priority courses Sales Promotion Management

  • Priority courses Integrated Marketing Communications Strategy

  • Priority courses Marketing Channel Management

  • Graduation project Seminar in Marketing Issues

  • -

  • Graduation project Seminar in Marketing Issues

  • -
Advanced · practice link process
  • -
  • -

  • Influencer Marketing

  • -

  • Services Marketing

  • -

  • Digital Marketing

  • -

  • Retail Management

  • Marketing Analytics

  • New Product Development Marketing

  • Marketing Issues & Trend

Major-Linked Recommendation Course

  • Understanding of Economics

  • Conception and Expression of Idea

  • -
  • -
  • -
  • -

  • Advertising and Promotion Campaign

  • Business Planning and Best Practice

  • -

  • Microeconomics

  • Communication & Media

  • SNS Contents Design

  • Social Psychology

  • Advertising & Cultural Content

  • -

  • Location and Trading Area Analysis

  • Business English 1

  • -
Management field linked course

  • Human Resource Management

  • Introduction to E-business

  • Service Management

  • Introduction to MIS in the Age of AI

  • Finance Fundamentals

  • Production and Operations Management

  • Preparation of Managerial Data for Applications

  • Production and Service Strategy

  • -

  • Organizational Behavior

  • Logistics Management

  • Customer Experience Management in the Age of AI

  • Data Mining

  • Venture Management

  • -

  • Introduction of Strategic Management

  • Managerial Accounting

  • -
  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
  • ※
    • "Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it

For junior transfer students in the fall semester

For junior transfer students in the fall semester
Track1st
3-2		2nd
4-1		3rd
4-2		4th
Basic course

  • Priority courses Principles of Marketing Research

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing Marketing in Life

  • Priority courses Principles of Marketing

  • -
  • -
  • -
  • -
  • -
Core course

  • Priority courses Marketing Strategy

  • Priority courses Sales Promotion Management

  • Priority courses Consumer Behavior

  • Priority courses Marketing Channel Management

  • Priority courses Strategic Brand Management

  • Graduation project Seminar in Marketing Issues

  • Priority courses Integrated Marketing Communications Strategy

  • Graduation project Seminar in Marketing Issues

Advanced · practice link process

  • Services Marketing

  • -

  • Digital Marketing

  • Influencer Marketing

  • Retail Management

  • Marketing Analytics

  • New Product Development Marketing

  • Marketing Issues & Trend

Major-Linked Recommendation Course

  • Understanding of Economics

  • Conception and Expression of Idea

  • Advertising and Promotion Campaign

  • Microeconomics

  • Communication & Media

  • SNS Contents Design

  • Business Planning and Best Practice

  • Social Psychology

  • Advertising & Cultural Contents

  • Location and Trading Area Analysis

  • Business English 1

  • -
Management field linked course
  • 1st semester
    (Junior or senior)

    Introduction to MIS in the Age of AI, Finance Fundamentals, Production and Operations Management, Introduction of Strategic Management, Organizational Behavior, Logistics Management, Customer Experience Management in the Age of AI, Managerial Accounting

  • 2nd semester
    (Junior or senior)

    Human Resource Management, Introduction to E-business, Service Management, Data Mining, Preparation of Managerial Data for Applications, Production and Service Strategy, Venture Management

  • Area Liberal Arts: Business/Economics courses recommended by the Department of Marketing
  • Priority courses
  • Graduation project
  • ※ "Marketing in Life" is a subject in the field of “Area Liberal Arts: Business Administration/Economy " and is recommended by the Department of Marketing
  • ※ "Basic Course" and "Core Course" are priority courses
  • ※ You can take "Seminar in Marketing Issues" after completing the 116 credit requirement, which is a required course for graduation
  • ※
    • "Major-Linked Recommendation Course" and "Management Field-Linked Course" are all classified as "major elective", so select a subject of interest and take it
  • ※ Consider taking "Marketing in Life" in the 4th semester
  • Tel

  • Office Tel. +82-2-2290-0571